ESPN The Magazine, September 16, Floyd Mayweather in The Fight Issue
"Benjamin Lowy’s photograph of Floyd Mayweather wasn’t intended to be a cover; he took this shot for what we call a “technique shot.” Yet when we saw the defending champ demonstrating his famous shoulder roll, we knew it had to be the cover of our Fight Issue, one with profiles and separate covers of Mayweather and his opponent Canelo Alvarez. We decided to go with a bright white background—a rarity for The Magazine—to contrast the fighter’s dark skin, showing off the beads of sweat on his forehead and intense concentration in his eyes. We offer this cover as an athlete who is the embodiment of his craft in a rare moment when boxing rose to the top of the sports conversation."
What ESPN was trying to communicate with the readers by just looking at the cover was what Floyd Mayweather was famous for, his shoulder roll. You can see the champ dodging a punch and by the lighting you can tell that it is really serious. You can see that his sweat sticks out showing that he is working really hard to win. This picture is a really good environmental picture because of the way that Mayweathers body and facial expression are positioned. With he way that he isn't even looking at the camera or positioned for a picture really emphasizes the photo a lot.